Fox 5 Acclaimed Gastro-Entertainment Portal Launches Trailblazing Stakeholder Reward Program

Released on: March 19, 2008, 2:05 am

Press Release Author: Ajay Rajani

Industry: Food & Beverage

Press Release Summary: TasteSpace enthusiast and former Yelper, Aaron Ginsberg,
wrote:

Press Release Body: NEW YORK: TASTESPACE.COM - the new Web 2.0 gastro-entertainment
search engine recently featured on Fox 5 has launched Cheque Please - an innovative
participatory reward program that will offer the site's most dedicated users the
potential of earning a stake in the company's success.

Under the groundbreaking interface incentive arrangement, registered users will
receive points for their website contributions, and other value-adding activity --
ranked according to the accumulated points in their MyTasteSpace (MTS) accounts.

The top tier of MTS points-holders will then be placed in a pool of "Ultimate Users"
that will be eligible for a variety of benefits including participation in a
"success fee" fund. Users' respective allocations will be determined by their
ranking relative to other Ultimate Users. Monies for the fund are generated if
certain pre-conditions are met in the event that the Company's equity is sold.

Acutely aware of the vast sums being offered for sites like Facebook and YouTube,
and mindful of the growing frustration of internet users seemingly denied the fruits
of their labor, TasteSpace is launching \"Cheque Please\" to give its users an
opportunity to enjoy some of the potentially significant gains that could be
generated.


TasteSpace enthusiast and former Yelper, Aaron Ginsberg, wrote:

"Just at the time I was beginning to question the value of websites to which I was
contributing my time, energy, and content, I found TasteSpace and Cheque Please.
These guys have reached out to those of us already engaged in the world of
user-generated communities with an idea they knew we were all waiting to hear, even
if we didn't know it yet."

J. Michael Conti, who earlier this year founded the Facebook group "The Facebook
Dividend" has been calling for Facebook to pay its users for their contributions to
the platform should the company go public. "As a community of users, we want to
feel that we're sharing in a website's success. TasteSpace is giving us that
opportunity."

Speaking from the TASTESPACE.COM offices in Manhattan, Chief Executive Ajay Rajani
said:

"I am delighted with TasteSpace.com's timely introduction of the Cheque Please
program to our rapidly growing community of discerning consumers. Following our
recent televised coverage
on Fox 5 and our tie-ups with SeamlessWeb and the New York State Restaurant
Association, this new user-reward program builds on the success of our highly
targeted entry into the New York gastro-entertainment sector - arguably, the most
dynamic in the world."
"With Cheque Please, we are maintaining our commitment to leveraging the
capabilities of our unique Infomediary/Social Networking hybrid for the benefit of
our users.


Jesse S. Sommer, Chief Operating Officer, added:

"TasteSpace.com's launch of Cheque Please will allow our users to compete for
participation in a program that pays success fees to "power users" if and when there
is an acquisition or IPO for a specified amount. Given the high overall experiential
returns already enjoyed by end-users and the venues they patronize, this program is
another way for TasteSpace.com to let users know that their presence is much
appreciated, and inherently valuable."

Web Site: http://www.tastespace.com

Contact Details: Address: 19 Hoffstot Lane Sands Point NY 11050

Phone No: 516 330 2947

FaxNo: 212 366 9687

Email ID: arajani@tastespace.com

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